MTC’s Marketing Director Gives Business Promotion Tips in “Our Town Tifton” Magazine
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What’s the Dif? How to Stand Out in the World of “Same Ole”
By Jana Wiggins, Marketing & Public Relations Director, Moultrie Technical College
ARTICLE EXCERPT: One of the best ways to create a buzz is to attack the senses. Let’s take sight, for instance. Does your organization’s logo and color scheme speak to who you are? Are you using the logo and colors on a consistent basis in every vein of your group’s communication efforts? Is your company’s signage distinctive in any way? If not, it’s time to get recognized!
You know how you can remember every word to your favorite Taylor Swift song, but memorizing a Shakespearean sonnet is out of the question? That’s because music is language set to a pattern, and according to researchers, the brain thrives on that. So, at Moultrie Tech, we wanted our name to be music to the ears. We took on the task of developing a slogan – Everywhere You Turn! – and a memorable jingle to go with it. Remember, it’s okay to have a little fun and show your personality.
Our Town Tifton Magazine is available in various business locations throughout Tifton, Georgia, or by subscription by calling (229) 382-7200.
